Infinite Banking — Thomas Cox | Cox Capital
Infinite Banking

What if the same dollar could do two jobs at once?

For your whole life you've been told there's only one way to bank — and the bank keeps the interest. Infinite Banking is the other way: you become your own bank, keep the interest you'd have paid, and let the same dollar grow in two places at the same time.

Plain English.
No insurance jargon.
I use it myself.
Business, investing, family.
No pitch.
Education first, always.
The Problem

Everything you do is financed — even when you pay cash.

  • When you borrow, you pay interest to a bank for the privilege.
  • When you pay cash, you give up every dollar that money could have earned again.
  • So your savings sit in one place, doing one job, while the bank quietly does the rest.
That's not a money problem. It's a system nobody ever showed you.
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Everything on this page, broken down step by step — the numbers, the mechanics, and how to structure a policy the right way. Three short videos, at your own pace.

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What It Actually Is

Give your dollars more than one job.

Infinite Banking isn't an investment, and it isn't really about insurance. It's about control. You take a specially designed cash value whole life policy — built to hold the most cash and the least death benefit — and you use it like your own private bank.

Your money grows at a guaranteed rate plus a dividend, uninterrupted. When you borrow against it, that money goes to work out in the world — a real estate deal, equipment, a hard-money loan — while the full balance keeps compounding inside the policy. You earn in two places at the same time.

Think of it like a HELOC on your house: the house keeps growing in value, but you can still borrow against it whenever you need to.
The same $100,000 — two jobs
1

Inside the policy

Your full balance keeps earning its guaranteed rate plus dividend — as if you never touched it.

2

Out in the world

You borrow against it and put that capital to work in a deal, your business, or real estate.

You keep the spread

You earn on both sides — and you pay yourself back instead of a bank.

Who This Is For

Who is this for?

Business Owner

Business Owner

Business owner of any kind who has daily, weekly, monthly, and yearly expenses. Create your own banking system so that you don't have to ask the bank for permission.

Investor

Investor

Do you buy and sell real estate? Do you buy and sell other businesses, or invest in private equity?

If you cycle money in and out of deals and you don't have Infinite Banking as a part of your life, you are leaving money on the table.

High W-2

High W-2

  • Doctors, lawyers, dentists, veterinarians, C-suite executives
  • Sales professionals
  • Anyone making above-average W-2 income

Do you make good money but aren't really sure where it goes every year?

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Straight Answers

The objections you've already heard.

Every time Infinite Banking comes up, the same handful of objections show up with it. Here they are — answered straight, no hype.

"Isn't this just life insurance?"

It's the banking system. The policy is just the tool.

Traditional whole life is built for the death benefit. IBC whole life is built for cash value while you're alive. We minimize the death benefit on purpose so the cash grows faster. It's the difference between owning a house and using a HELOC against it.

"Whole life is too expensive."

You're not buying insurance — you're capitalizing a system.

Premiums are higher than term because you're building an asset, not renting coverage. The early years are capitalization — like any business before the profits come in. After year four to six, the cash value accelerates and can outpace what you put in.

"How long until I can use the cash?"

Often within a week — because you borrow against it, not from it.

Your dad's old whole life made you wait forever. IBC-designed policies give you access fast because you're borrowing against the cash value while it keeps compounding. It's a runway — the longer you build it, the higher you climb.

"Isn't 'buy term and invest the difference' better?"

Most people never actually invest the difference.

And the market doesn't always cooperate when you need the money. Buy-term gives you zero access and zero control. IBC can fund the investment itself — borrow against the policy to buy real estate or grow the business while the money keeps compounding inside.

"A dividend is just a refund of my premium."

Not how mutual companies work.

Dividends come from a surplus of profits after claims, expenses, and reserves — real profit sharing for policyholders, paid on top of your guaranteed interest. Some carriers have paid one every year for well over a century.

"Dave Ramsey says it's a scam."

Dave's advice is survival. IBC is strategy.

Dave hands shovels to people digging out of debt — and he's great at it. I followed his advice for years. But if you have strong cash flow and assets, you're not digging out of a hole — you're building infrastructure. He's just not talking to you.

"It sounds too complicated."

Complex terms, simple system.

Store money, let it grow, borrow against it, repay, repeat. That's it. You don't need to be an insurance expert — that's my job. Yours is to use the system wisely and ask questions.

"Policy loans can erode the plan."

True — if you abuse them. So we don't.

Max out loans and never repay, and yes, a policy can collapse. We treat it like a business loan: borrow smart, repay with interest, keep records. Repaid dollars recycle back into your system instead of a bank's.

"It isn't for everyone."

Correct. And if it's not for you, I'll tell you first.

This isn't for someone living paycheck to paycheck. It's for people with strong, steady income and the discipline to capitalize a system. If that's not you yet, I'll say so. No pressure — just clarity.

Still have questions? Watch this.
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How We Work Together

Three steps. No mystery.

We look at your income and your goals, estimate how this could work for you, and you decide. That's the whole process.

01

Free Conversation

We get on the phone. You tell me your situation. I tell you straight whether Infinite Banking is a fit — and where the gaps are.

02

See the Numbers

We look at your business and income, and I walk you through what a policy designed for cash value could actually look like for you.

03

Build Your Bank

If it's right, we design it together. You own it. Your money starts compounding in two places at once — and you stop paying the bank.

No homework. No commitment. Just a real conversation.
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If it's not a fit, I'm the first to tell you.
Where This Goes

You become the owner of your own private bank — with the same dollar working in two places at once.

Same income. Same effort. A completely different machine underneath it — one where you keep the interest instead of the bank.

Want to see if it fits your situation?

We'll look at your income, estimate how the strategy could work for you, and you decide. Takes 2 minutes to book. No pressure — just the clearest picture of your options you've had.

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"IBC isn't a magic trick. It's a system. It's not about insurance — it's about control, liquidity, and uninterrupted growth. And if it's not right for you, I'll tell you."